When Writing a Blog Do
Find your focus.
To do this, you must first ask yourself this question: Who are your target readers? Once that’s settled, you can home in on a niche category (like this one focuses on writing) and be the expert on it.
Be relatable, be yourself.
What sets bloggers apart from newspaper article feeds is voice. Let your readers get to know you. [Like this quote? Click here to Tweet and share it!] Your content is what draws them in while your personality, or your voice in writing, is what will keep them there.
Use links within your posts.
Whether you are linking to other blogs or websites that contain great information or linking to past posts on your own site, do it whenever you can. This will help not only increase your clicks but also help with your blog’s search engine rankings.
Include images.
While readers come to your blog for information and personality, they also need to be stimulated visually. Not all posts will lend themselves to an image, but when they do, take advantage of it. Here’s some advice on finding free online images that you can use.
Respond to blog comments.
This is an opportunity to connect directly with the people who are reading your work. Not all comments need a response, but be sure to respond to ones that do. And sometimes it’s worth just popping on and posting “Thanks for reading my blog.”
Post to Facebook, Twitter, Google+ and Anywhere Else You Can.
Don’t be afraid to use social media to tout your posts. Anything that makes it easier for potential readers to find your blog is a must (and friends and family definitely qualify as potential readers).
